Why won’t they buy my great product?
I‘ve said it many times before but I’ll say it again. They won’t buy it because you want them to sell it first.
You recruit so much you forget that your product is good enough to sell. It’s not all your fault for the recruiting frenzy. In fact, I’ll put most of the blame on the companies out there who follow that MLM model at any cost. Usually it is at the cost of longevity in the market for sales reps.
I think MaryKay and AVON have a good system. They have a decent product. They go out there on appointments and they have a lot of parties. Correct me if I am wrong, but isn’t the main thrust of MaryKay and AVON to get more customers? The price does not matter because the people are not buying the product as much as they are buying the sales reps.
It’s YOU people are buying. Sure, the product must be decent but it is your enthusiasm for your product can turn people into buyers.
There is a word I cannot stand. It sticks out like a very sore thumb to me. It is “autoship“.
See, the companies know that you want to make money. They also know that you are not trained sales people. So what do they do? They make it a requirement to buy product each month or they will shut off the spigot that pays you money! What kind of business model is that? It is one that is so afraid of reality that it cannot stand on the value of its products alone.
I’ve sold a lot of insurance in my previous life. I NEVER had to buy product from the parent company to keep on getting my residual commissions. Many of my friends offline are sales people. NONE of them required to buy products from the companies they represent.
So, what is it guys? Why do so many of the direct-sales companies make us buy their products in MLM? Are they afraid of reality?
If you really cannot sell your product without recruiting, well, then I suggest you find another company. It’s no wonder that over 90% of new reps are gone in a short time. Who can blame them?
I’m not saying we should boycott the companies because they are all we have right now. But I think we need to hold their feet to the fire and demand solid answers as to why we need to have AUTOSHIP to stay in business.
My hot marketing tip stays with Squidoo.com this month. How would you like to have a web page that gets 300 unique visitors a month for about 20 minutes of work each month? I have scores of Squidoo lenses that do just that. So, get yourselves over to Squidoo and set up your lens. If you need help, give me an email holler.
Here is a Squidoo lens I put up yesterday just for fun. It took me all of one half hour. Nate says this will make money somehow. We’ll see: http://www.squidoo.com/breakdancingvideos
Happy holiday to Americans.
July 14th is a National Holiday in France. It’s high time we all start to think internationally, don’t you think?
I would like to send you a greeting card. Please send me your birth date (not year) and your postal address.
Check out my Send Out Cards page if you have time: http://www.squidoo.com/gosendoutcards
To our success!
Wahm Search Engine – http://www.wahmsearchengine.com
Send Out Cards – Amazing “keep in touch” system – http://www.sendoutcards.com/24782